Alice Jemima is proving to be shockingly good in new single 'Electric'. Taken from her much anticipated and self-titled album, due in March via Rob Da Bank's label Sunday Best, the performer produces whimsical pop for the observant wall flower. Whilst this new single is sweet and her shyness is present as ever, Jemima keeps it back from being overly saccharine with some seriously catchy and choppy beats weaving their way underneath. It pushes her feminine voice into the forefront as she guides us through her inner most thoughts. Take the opportunity to plug into 'Electric' ahead of what surely will be a breakthrough debut. - SJ